Digital Marketing Strategy
Building foundations that result in lead generation and increased revenue.
Truly impactful digital marketing is all about crafting marketing messages that speak to your potential buyers. Reaching your prospects might look like writing blogs, adding calls to action on your website, creating and sharing videos, posting on social media, or crafting website content so you're answering questions before they’re asked and providing resources so they’re available when they’re needed. At its foundation, marketing is about speaking to potential buyers’ needs and problems as they arise. Based on our experience with successful marketing strategies, we know we have to talk to people in the right place, at the right time, with the right message. And we know that when we put our minds to it, we can build a winning marketing strategy - whatever that looks like - for your business.
Marketing Strategy
Creating a great marketing strategy is all about what’s best for your business and your business goals. When it comes to putting together a strategic plan for you, we go all in. We’ll ask questions about what is (and is not) working for your business, what you’ve tried in the past, what your goals are, and what success looks like. Then, we’ll get to work building a roadmap for how we can start making progress and getting traction towards where you want to be. Our strategic marketing process uses an omni-channel approach, including buyer persona development, lead generation strategy, website content, blog content, email marketing strategy, website recommendations and updates, SEO & SEM, event marketing, thought leadership, PR, and more.
Inbound Marketing Management
Inbound marketing is all about marketing with a magnet and not a megaphone. By being both a resource and expert, you can begin to naturally draw leads in so they come to you when ready. If inbound marketing is something your business would like to take advantage of but you aren’t sure you have the time, resources, or experience it takes, inbound marketing management services might be just what you’re looking for. You control the timelines, budget, and content, and we handle the strategy, execution, and reporting. We’ll collaborate with leadership, sales, business development, and marketing teams; think of this as outsourcing your inbound marketing.
HubSpot Marketing Training + Onboarding
You have HubSpot, now what? HubSpot is a robust tool but can be overwhelming without a plan of attack. That’s where Greenline Marketing comes in. With an understanding of your desired setup and processes, we will help set up your HubSpot portal with the focus of leveraging the tool as efficiently as possible. We guide your team through a methodical process of tech setup, data migration, and funnel definition so you can hit the ground running.
HubSpot training and onboarding is something we don’t just specialize in, but actually love. If your business is looking for someone to educate your staff, train your team, get you started with HubSpot Marketing, Sales, and/or Service tools, or you need an expert to do some onboarding and walkthroughs to get you up and running, we’re happy to help.
Marketing Execution & Fulfillment
Sometimes you just need boots on the ground, and we’re happy to lace ours up. With a marketing strategy in place, Greenline will assist in the setup, launch, and management of strategy execution. This will be done in close collaboration with your team and include an approval process ensuring nothing goes out or goes live without approval. We establish a communication plan upfront, including check-in calls, campaign progress reports, ongoing review, and approval of content (i.e. social content, blog content, email sequences, etc.).
Web & Marketing Audit
Assessing your website and marketing and making foundational updates is an important part of ensuring your marketing plan or campaign is strong and optimized to meet the overarching goals. This can help identify the areas that need to be improved, as well as areas that are performing well and should be amped up. This audit results in a thorough list of recommendations for changes to the platforms that will help the performance, user experience, and perception of your business. When we audit your website and/or marketing, we leave no stone unturned; from SEO performance to user experience, metadata, URL structure, accessibility, shareability, and more - we’ll make sure you’re putting your best foot forward.
Marketing Consulting
As marketing consultants, we tailor efforts based on what you’re looking for from Greenline Marketing. Some consultancy relationships require help defining a strategy and plan for inbound marketing efforts, others require a more “on-call” approach for support as needed. Typically, consulting is for those with a marketing individual or team on staff who execute the day-to-day marketing tactics but are looking for someone to step in when it comes to reporting, defining project scopes, adding integrations, and campaign planning. Have you heard of OnStar? You know, the little blue button in your car for when you need help from an expert? Partnering with us as your marketing consultants makes us your very own easy button - except, ours is green.
